THE LOCAL SOCIAL MEDIA CLUB
NOT YOUR AVERAGE
SOCIAL MEDIA MANAGER.
Content creation + Social media help for local businesses.
I don’t really want to be an average social media manager.
Yes, I can plan the content calendar, write the captions, schedule the posts and help manage the account.
But that isn’t where I believe my biggest value is.
My value is in creating content that earns local attention.
My approach is to create content that is designed for local relevance and share-ability.
I’m thinking about what makes someone stop because they recognize a place.
What makes them tag their friend.
What makes them send a Reel in the group chat and say, “Wait, we need to go here.”
The goal isn't just more followers.
It's more of the right followers.
I’ve built accounts with millions of views across completely different niches — from education to weddings to local content.
And every time, the goal has been the same: figure out who I’m trying to reach, figure out what makes them care, and create something worth stopping for.
Because 100,000 views don’t mean much to a local business if 99,000 of those people live 500 miles away.
I want the people who could actually walk through your door.
This is perfect if you want to:
* Post more than photos, flyers + graphics.
* Use video to show your atmosphere, people, personality + what makes your business different.
* Give someone who’s never been in a reason to think, “Wait, I want to go there.”
* Give your regulars content they recognize, relate to + want to share with their friends.
* Stay top-of-mind so when someone asks “Where should we go tonight?” your business is one of the first places they think of.
ESPECIALLY IF THERE’S ALWAYS SOMETHING HAPPENING.
Live music + entertainment
Bars + restaurants
Karaoke + trivia nights
Weekly specials
Food + drink launches
Events + pop-ups
Community involvement
Local sponsorships
Seasonal happenings
Businesses with personality, regulars + a real atmosphere
